Coming Soon

Howli

The ultimate companion app for every dog owner.

Play. Connect. Care.

Howli mascot Max

Where enrichment becomes everyday magic

Howli began with a simple idea: what if every dog owner had an easy way to make their dog’s day a little happier?

After getting a new puppy, we noticed how hard it can be to keep things fresh—finding new activities, enriching routines, and understanding what our dogs really need. Even the most dedicated owners often repeat the same patterns simply because discovering better options takes time. So we built Howli: a playful, intuitive dog-enrichment companion designed to bring variety, stimulation, and joy into everyday life. With thoughtful suggestions, guided activities, and your friendly companion Max, Howli helps you build deeper connections with your dog—one small moment at a time.

Howli isn’t just another pet app. It’s a daily source of inspirational motivation for people who want their dogs to live richer, more fulfilling lives

Daily inspiration for happier, healthier dogs

Howli brings together science-backed enrichment and delightful design to help dogs thrive—physically, mentally, and emotionally.

Howli offers:

  • Curated activity library
    Hundreds of enrichment ideas across play, training, puzzles, sensory games, outdoor adventures, and bonding activities.
  • Smart recommendations
    Howli suggests the right activity at the right time, using factors like weather, your dog’s mood, energy level, and past favourites.
  • A warm, friendly design
    Calming colours, gentle animations, and Max—your cheerful guide—make every interaction feel fun and supportive.
  • Guided step-by-step instructions
    Clear, simple directions help you confidently enrich your dog’s day, even if you’re new to enrichment.
  • Gamified progression
    Track what your dog enjoys, build positive routines, and celebrate progress with achievements along the way.
  • Personalized enrichment profile
    As you use Howli, it learns what your dog loves and adapts to them over time.

With this strategy, Howli makes enrichment easy, enjoyable, and part of everyday life.

Howli storefront cartoon
Meetup of dogs and owners

Designed for dog lovers of every kind

Howli is built for people who want to:

  • Bring more joy and variety into their dog’s daily routine
  • Support mental stimulation, behaviour, and wellbeing
  • Understand their dog’s needs more clearly and strengthen the human-dog bond
  • Find fresh ideas without endless searching

From high-energy adventurers to gentle couch companions, every dog can benefit from thoughtful enrichment.

How Howli works

1

Create your dog’s profile to get personalized suggestions

From indoor puzzles to outdoor challenges, Howli recommends activities tailored to your dog’s needs.

2

Follow guided activities

Clear steps, helpful tips, and safety notes make enrichment simple and stress-free.

3

Track your enrichment journey

Log activities, earn streaks, and unlock achievements as you build healthier habits together.

4

Stay inspired every day

Max drops in with reminders, encouragement, and fresh ideas to keep your dog’s world full of surprise and delight.

The Evolution of Howli

The full enrichment activity library is built
and continually expanding
The mobile app interface is nearly complete,
designed with a soft, welcoming aesthetic
The activity suggestion engine is functioning
with weather-aware and behaviour-based suggestions
Internal end-to-end testing has begun
with full release coming soon to iOS and Android!

Howli is entering its final development stage. We’re refining activity recommendations, polishing the user experience, and preparing for release. A public beta is planned, and early access will be offered to select dog owners who want to help shape the future of canine enrichment.

Max with tablet

Your dog deserves a more enriched life.

Be among the first to experience Howli, explore new activities, and join a community of owners who believe in joyful, meaningful care.